Urbane Essence
A Confluence of Heritage and Innovation
Join the Movement - Empowering Change
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At Urbane Essence, we're more than just a brand – we're a community driven by purpose. Our campaigns are designed to inspire, empower, and create meaningful change. Through partnerships, initiatives, and creative efforts, we focus on making a tangible impact on both people and the planet. Explore our current campaigns and discover how you can be a part of something bigger. Together, we can elevate style and social responsibility in one powerful movement.
Sutradhar – Weaving Stories of Tradition and Elegance
How beautiful is our country India? It's an epic and the best Sutradhar in every way.
Sutradhar means “the narrator” who brings stories to life. India is known for tales, some known some unknown. Rich culture and traditions are woven into the lives of every Indian. Grace and artistry in a way, are genetic. A sari – be it the six yards or nine yards- is a storyteller. The Sari comprises of chapters, motifs, and verses. Drapes are stories waiting to unfold.
The minds and fingers who create these masterpieces are the true sutradhars. They weave our heritage, culture, and dreams into every thread. From Bengal to the bustling ghats of Varanasi, or the vibrant bazaars of Gujarat , slowly finding their way into the serene village of Tamil Nadu and other villages of the country. Every sari has in its weave a legacy of craftsmanship and a connect to the Indian soul.
Sutradhars celebrate the timeless elegance of saris, besides paying homage to the hands, hearts, and minds that weave them. It bridges the past, present, and future creating a symphony of beauty and elegance. When a woman drapes a sari created by a Sutradhar, they wear more than tradition, they carry forward the heartbeats of countless generations who have preserved this attire’s sanctity with unwavering dedication.
We, at Urbane Essence believe we are the Sutradhars of Urbane India. We are the storytellers who link the “was” to “is”. We entwine traditions, culture, practicality, and modernity and bind it with the power of women. A power so organic that it creates life and fills that life with heartbeats and pulse.
Step into the world of Urbane Essence, where elegance emerges from the core. The sutradhars within the Urbane Essence space are storytellers whispering tales of love, resilience, and beauty. Every sari is a storyteller whispering tales of love, resilience, and beauty. With each drape, let tradition flow into your life, weaving you into the grand narrative of India’s timeless heritage.
Storytellers who never tire
Bringing life and warmth like fire
With a sari, they create magic
It's more than a six-yard fabric
Embrace it, and feel its vibe
Women….indeed a blessed tribe!